![]() Who are these people? How have they identified themselves in their bio? What languages do they speak? What are they interested in and talking about that you could tap into?Īnswers to these questions help you to put a face to the Twitter data. So, it is important to know your community well.įor instance, by looking at impressions and engagement rates you can assume whether your community is active, loyal and engaged.īut that’s just the tip of the iceberg. The better you understand and know your Twitter audience, the better content you post. The content you produce should bring value and community engagement. Get insight into your Twitter following community Use the search bar below to conduct your topic ideation research. Most importantly, t his analysis will help you determine whether the topic is in demand and identify the existing contributors and conversations surrounding it. You can analyze hashtags, keywords, and mentions related to your desired topic. Conduct topic ideation research to find new content ideas and reach new and wider audiences. However, if metrics are not satisfying, you should think of changing your strategy. ![]() This way, you can understand what drives most impressions and what drives the most community engagements. In addition to accessing basic metrics, you can compare performance metrics for different tweets. Engagement rates – the number of engagements divided by the total number of impressions.Ĭlick on a particular tweet to access the “Tweet Activity” popup with more detailed performance data.Engagements – total number of times a user interacted with a tweet (it includes any links, retweets, replies, follows and likes).Impressions – number of times users saw the tweet on Twitter.To do that, look at various metrics related to your tweets’ performance over time period in a chart form: This metrics help to find content that drives engagement and resonates most with your audience. In Twitter analytics you can access detailed information about each of your tweets. Identify the content your audience enjoys most ![]() Signup for Audiense Connect and track followers growth on Twitter over time. Moreover, if to click on the numbers you can discover the Twitter accounts behind these numbers. numbers of recent follows and unfollows,.On the other hand, if you want to track follower growth in a more advanced way you can leverage the capabilities of free third-party tools.įor example, in Audiense Connect you can access detailed Twitter stats. In addition, if you scroll to the Analytics dashboard, you will see the total number of New followers month by month. Followers Metric on Twitter analytics dashboard The Followers metric displays the total number of followers and the change over previous periods. Monitor the Followers metric to track follower growth patterns over longer periods. Let’s dive into this a little further to really reap the benefits. Get insights into your Twitter community.Identify the content your audience enjoys most.So what are the benefits of tracking Twitter analytics? Simply put, tracking analytics on Twitter can help you: Signup for Audiense Connect – free Twitter community analytics and management tool. Uncover Twitter following demographics for your own or any other account on Twitter. Analyze the demographic information of your followers.Monitor hashtags that generate the most engagement.In addition, you can dive even further into the metrics in Twitter analytics using third-party Twitter tools. Moreover, you can also track your follower count over time to measure your community’s growth and the effectiveness of your strategies. Twitter analytics dashboard Home pageįor example, engagement rates of your tweets give you an insight into the type of content that resonates the most with your community. They provide a deeper understanding of your Twitter audience and help you make data-driven decisions to foster engagement and growth. These metrics are incredibly helpful for community builders, social media marketers or marketing agencies. In addition, check the engagement rates of tweets (likes, retweets, replies), and track performance over time. You can check the number of followers you have, the reach and impressions of your tweets. This is essential for building and nurturing a community on Twitter. ![]() The Twitter analytics dashboard allows you to track and understand various metrics. Read on to learn more or get instant Twitter stats and insights about any keyword, hashtag or account out there. How to use Twitter analytics to optimize a content strategy, improve engagement and grow followers on Twitter.How it is different from Twitter’s own analytics.The power of advanced Twitter analytics.In this Twitter analytics guide you will learn:
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